Omoda Jaecoo Upgraded to Powered By Sponsor for NPL Season 3

Omoda Jaecoo has been named the Powered By sponsor of Nepal Premier League Season 3, stepping up from the Driven By partner tier it held in the league's first two editions, its Nepali distributor SPG Automobiles has confirmed.

A Third Straight Season, a Bigger Billing

The upgrade makes Season 3 the third consecutive year that Omoda Jaecoo has stood behind the Nepal Premier League. The brand entered with the inaugural tournament in 2024 as a Driven By partner, returned in the same role for Season 2, and now takes the Powered By billing for the third edition — one of the most visible sponsorship tiers in the competition, which carries Siddhartha Bank as its title sponsor.

Announcing the step up, the company said: "This partnership marks another important milestone in the brand's journey with Nepali cricket, bringing together the excitement of sports and innovation in the automobile sector." The wording captures why vehicle brands keep returning to the NPL: five weeks of live television and streaming, a young audience, and a tournament that has grown from a new experiment into the centrepiece of Nepal's sporting calendar.

SPG Automobiles, the brand's distributor in Nepal and part of the Sharda Group, also distributes iCAUR vehicles. Its Omoda Jaecoo range is sold through authorised dealerships nationwide, and the sponsorship puts those showrooms in front of the league's audience from the October 26 opener to the November 21 final at TU Ground in Kirtipur.

The Bank Offer for Buyers

The sponsorship upgrade follows a separate commercial tie-up announced on October 9 between SPG Automobiles and Siddhartha Bank, the league's title sponsor. Under that agreement, customers who buy an Omoda Jaecoo vehicle with financing from Siddhartha Bank receive a special discount on the purchase, while the bank will also give Omoda Jaecoo customers a discount on service charges.

The offer is valid for the duration of Season 3 only, and is available nationwide through authorised Omoda Jaecoo dealerships and Siddhartha Bank branches. No discount percentage or amount was announced with the agreement, and no signatories were named — the arrangement is a customer-benefits promotion built around the tournament rather than a new sponsorship tier.

The pairing is a natural one inside the league's commercial family: Siddhartha Bank's name sits on the tournament itself as title sponsor, and both the bank and the vehicle brand have been associated with the NPL since the inaugural season. For the bank, the offer converts its cricket visibility into showroom traffic; for SPG, the tournament window becomes a sales season. Nepal Telecom's league sponsorship, confirmed on October 18, underlined the same trend at league level.

The Car Waiting at the End of the Tournament

Omoda Jaecoo's most visible cricket moment so far came through the Electrifying Player of the Tournament award, the vehicle prize the brand has backed in previous editions for the player judged the tournament's most exciting performer. Nepal captain Rohit Paudel won the award in Season 2, driving the brand's name into the final's presentation ceremony and the season's highlight reels.

Whether the vehicle award returns for Season 3 has not been confirmed. Reports around the sponsorship describe its continuation as subject to confirmed arrangements, so supporters should treat the prize as possible rather than promised until the league or the brand announces it formally. If it does return, expect the shortlist to be debated from the first week: Season 3's overseas cast, from David Warner to Andre Russell, is the strongest the league has fielded.

What is confirmed is the stage. All 32 matches will be played at TU Ground in Kirtipur between October 26 and November 21, broadcast on Himalaya Television in Nepal and streamed worldwide on NetTV, as the viewing guide sets out — five weeks of exposure that explain why the sponsorship tiers keep filling.

Motoring Money in the NPL

The Powered By announcement lands in the busiest commercial week the league has known. In the days around it, franchises have closed their own deals — Biratnagar Kings named a home partner, Pokhara Avengers added an official partner, and Sudurpaschim Royals signed an airline partner — while the league itself confirmed Nepal Telecom as a sponsor and revised its match timings for the new season.

The structure underneath is what makes the NPL's model work. CAN sells the central rights — title sponsorship, broadcast and streaming — while the eight franchises build their own partner rosters to fund player salaries, overseas signings and training camps. A brand like Omoda Jaecoo sits in the central tier, buying association with the whole tournament rather than one team.

Season 3 will test how far that model can stretch. With ICC sanction secured, DRS in place for the first time and the strongest overseas line-up in the league's short history, the commercial numbers around the NPL are being watched as closely as the cricket. For SPG and Omoda Jaecoo, three years in, the bet is already a habit.